Making Bigger and Bolder Look Better On Smaller
The New Google Logo, a major change made by the company was unveiled yesterday. The same color scheme is used but it has been made brighter and an entirely new typeface has been used. Google's new typeface is now a thicker and bold sans-serif which is also Alphabet's (Google's new parent company) logo.
This makeover has a practical motivation. The kind of lettering used is easier to read when shrunk down - Google products are increasingly on mobile devices and wear-able.
The new branding replaces the last Google logo, which the company has used since September 2013.
In a blog post announcing the change, Google's Tamar Yehoshua and Bobby Nath said - "We've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices".
Unveiled along with this new logo, Google created an animated set of four dots that show up when a Google
product is processing. Google also unveiled a new multicolored "G" logo
for places where the whole company name won't fit. According to a detailed post about the redesign, the logo was created earlier this year during a one-week collaboration between various Google designers. They wanted to create a smaller version of the Google logo for tiny screens, add some movement and have a consistent look across Google products.
Many big companies have struggled with re-brandings. Gap, Coke and Hershey are just a few of the brands that switched back to their classic logos after negative receptions. Hence, Google should brace itself for strong reactions.
This is Google's sixth logo since the company launched in 1998. Most of the updates have been subtle. Over the past 17 years, Google has made only two drastic changes to its official branding.
In October 1998, Google change the color of the "G" from green to blue and added an exclamation point at the end. Google removed the exclamation point by May that year.
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