Alphabet, the New Google Company or More?

Say G is for Google and You are not Far from the Truth - But wait, What is Alphabet?

The World received a shocker on Monday - August 10, 2015 from the Official Google  blog and since then questions have emerged about this new company called Alphabet.

Where does this new structure leave Google:

Google will be the largest subsidiary of parent company - Alphabet, whose structure is said to be similar to that of Warren Buffet’s Berkshire Hathaway.

The tech gaint announced it's re-branding on Monday – Alphabet a new holding company whose largest wholly owned subsidiary will be Google.

In a surprise and apologetic blog post made public after the stock markets closed - Larry Page and Sergey Brin, Google’s co-founders, announced a radical shake-up of the company’s corporate structure and management, handing control of its core search engine business to rising star Sundar Pichai.



The new company, Alphabet, is to preside over a collection of companies, with Google as it's largest. Alphabet's new website address is as unconventional as it get - Visit here.

It is being speculated that this move will give people a truer picture of the nature and specifics of Google’s core operation.

All shares of Google will automatically convert into corresponding shares of Alphabet, which will continue to trade under the stock ticker symbols GOOG and GOOGL. The new structure is said to be similar to Warren Buffett’s Berkshire Hathaway, which wholly owns a number of diverse holdings and has stakes in several others.

Larry Page characterized the new Goolge as “slimmed down”. Companies that are “pretty far afield of our main Internet products” will be contained in Alphabet, he said. Google’s health efforts like Life Sciences and Calico, a division investigating aging and other diseases, will have their own chief executives. Non-Google divisions of Alphabet will also include X lab and Wing, its drone delivery effort, as well as Nest, its “internet of things” division.

Also embedded in Alphabets announcement was a Hooli, Alphabet's way of poking fun at itself.
Welcome To ALPHABET - Goodbye To GOOGLE!!!